Improving member loyalty experience while addressing market challenges across five Asian markets.
Quick Overview. Full case study coming soon!
How might we enhance the loyalty experience to further drive engagement by making key information more accessible and helpimembers better understand and use their rewards?
The Outcomes
20+ features and improvements delivered within 6 months
Shell's Product Owner was impressed by the volume of deliverables completed within 6 months while meeting all project milestones. The engineering team now has a robust backlog with approximately two years of planned work.